Viacom study shows kids believe they can accomplish anything – Kidscreen

Kids of the World, presented at Kidscreen Summit in Miami today by Viacom’s Global Consumer Insights SVP Christian Kurz, surveyed nearly 6,000 six- to 11-year-olds from 31 countries including Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Malaysia, Mexico, the Netherlands, Nigeria, the Philippines, Russia, Saudi Arabia, Spain, Sweden, Turkey, the UK and the US.

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Nearly Ninety Percent Of Kids Globally Believe They Can Accomplish Anything: Goals Include Ending War, World Hunger And Bringing Happiness To The World – Multichannel News

“We wanted to learn how today’s fast-paced, changing world is shaping kids’ attitudes, experiences and behaviors,” said Christian Kurz, Senior Vice President of Global Consumer Insights at Viacom. “We spoke with thousands of kids directly and discovered from KIDS OF THE WORLD that kids today are positive and excited by the countless possibilities ahead, and they are embracing life with a fearless attitude.”

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Content marketing fails, dark social brand tribes, Asian consumer profiles: latest Mumbrella360 Asia sessions – Mumbrella Asia

Unveiling the Asia element of a new piece of research at the event in Singapore, Christian Kurz – Viacom International Media Networks senior vice-president of global consumer insights – will provide a roadmap for marketers looking to reach consumers. His presentation ‘Reaching a distracted but resilient audience in Asia’ promises to be a deep-dive into the motivations of the regional populous.

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Millennials are low on trusting people, but manage to be happy, reveals survey – Hindustan Times


“The overwhelming theme that’s come out of this is that the human is a very resilient animal,” said Christian Kurz, Viacom’s senior vice president for global consumer insights. Asked to define happiness, most people in both 2012 and 2017 pointed to spending time with family and friends. But next in importance in 2017 – especially in developed countries – was ensuring time for vacation and enjoyment, while in 2012 more people focused on money.

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