“Cada pocos tiempo, un grupo nuevo de preescolares maduran, por lo cual es crítico examinar y reexaminar esta importante etapa de la vida”, señaló Christian Kurz, Vicepresidente Senior de Global Consumer Insights de Viacom. “Con LITTLE BIG KIDS, estamos viendo cómo los cambios en la crianza de los hijos están impactando a los preescolares hoy en día y observando tendencias que seguirán impactándolos a medida que crecen como niños, adolescentes y adultos”.
Little Big Kids: Preschoolers Ready For Life, officially presented by Viacom’s global consumer insights SVP, Christian Kurz, at Kidscreen Summit in Miami today, surveyed 6,500 families of preschoolers ages two to five across 12 countries—the US, the UK, Australia, Brazil, Germany, Mexico, Russia, the Philippines, South Africa, Poland, Sweden and the Netherlands.
Representing the wider portfolio at MIPCOM, Christian Kurz joined media commentator Kate Bulkley to give a sneak peek look at a piece of in-house research revealing the attitudes and habits of today’s “pluralist generation” (…those consumers born in the nineties who have known nothing other than hyper-connected media). When asked how the future looks for linear TV as a result of these rapid changes, according to Christian, very bright indeed!
Television Business International, a London-based publication specializing in the global television business, published an article by Christian Kurz, VP of Research and Insight at Viacom International Media Networks, in its August/September 2014 issue.
Christian’s essay, featured in the ‘Last Word’ column, focuses on the challenges and opportunities in creating ‘edutainment’ content for kids in a fast-changing media landscape.
“…Parents are increasingly letting kids dictate, or at least have a vote on, purchases ranging from breakfast food to large ticket items like TVs, cars and
vacation destinations. “Decision-making within families today is almost entirely collaborative – and as kids become more influential, they’re impacting
purchasing decisions,” says Christian Kurz, vice president of research at Viacom International Media Networks….”
Meet the plurals
Christian Kurz of Viacom International Media Networks tells Nico Franks how Nickelodeon is getting to grips with plurals.