Content marketing fails, dark social brand tribes, Asian consumer profiles: latest Mumbrella360 Asia sessions – Mumbrella Asia

Unveiling the Asia element of a new piece of research at the event in Singapore, Christian Kurz – Viacom International Media Networks senior vice-president of global consumer insights – will provide a roadmap for marketers looking to reach consumers. His presentation ‘Reaching a distracted but resilient audience in Asia’ promises to be a deep-dive into the motivations of the regional populous.

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Millennials are low on trusting people, but manage to be happy, reveals survey – Hindustan Times


“The overwhelming theme that’s come out of this is that the human is a very resilient animal,” said Christian Kurz, Viacom’s senior vice president for global consumer insights. Asked to define happiness, most people in both 2012 and 2017 pointed to spending time with family and friends. But next in importance in 2017 – especially in developed countries – was ensuring time for vacation and enjoyment, while in 2012 more people focused on money.

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Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2) – BizCommunity

This is significantly higher than the global average, and what’s especially interesting in South Africa is that there’s an ethnic difference as well. One of the explanations for this is ‘black tax’ – “the inherent need to support those in your family that are less well-off,” explained Christian Kurz, senior vice president, global insights for Viacom International Media Networks. “So it’s almost like you don’t even get to dip your hand into the candy jar because somebody else was in there already.”

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