Nickelodeon unveils new research studies – Licensing.biz

“Every few years, an entirely new group of pre-schoolers come of age, making it critical to examine and re-examine this important life stage,” said Christian Kurz, senior vice president of global consumer insights at Viacom. “With LITTLE BIG KIDS, we’re seeing how shifts in parenting are impacting pre-schoolers today, and noting trends which will continue to impact them as they grow into kids, teens, and adults.”

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Viacom reveló los resultados de su estudio global “Little Big Kids” – Senal International

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“En poco tiempo, un grupo nuevo de preescolares maduran, por lo cual es crítico examinar y reexaminar esta importante etapa de la vida”, señaló Christian Kurz, Vicepresidente Senior de Global Consumer Insights de Viacom. Y añadió: “Con Little Big Kids estamos viendo cómo los cambios en la crianza de los hijos están impactando a los preescolares en la actualidad y observando tendencias que seguirán impactándolos a medida que crecen como niños, adolescentes y adultos”.

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Viacom представляет результаты глобального исследования – Mediaguide

«Каждые несколько лет новая группа бывших дошкольников достигает совершеннолетия, вот почему так важно снова и снова изучать этот важнейший период жизни, – сообщил Кристиан Курц, старший вице-президент Viacom, отвечающий за исследования глобальных потребительских предпочтений. – Благодаря результатам исследования «БОЛЬШИЕ МАЛЫШИ» мы видим, как сегодняшние изменения в подходах к воспитанию влияют на дошкольников, и отмечаем тенденции, которые будут определять дальнейшее взросление детей и их переход к школьному, подростковому и совершеннолетнему возрастам».

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Viacom revela los hallazgos del estudio global: Little Big Kids: Preschoolers ready for life – TV y Cine

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“Cada pocos tiempo, un grupo nuevo de preescolares maduran, por lo cual es crítico examinar y reexaminar esta importante etapa de la vida”, señaló Christian Kurz, Vicepresidente Senior de Global Consumer Insights de Viacom. “Con LITTLE BIG KIDS, estamos viendo cómo los cambios en la crianza de los hijos están impactando a los preescolares hoy en día y observando tendencias que seguirán impactándolos a medida que crecen como niños, adolescentes y adultos”.

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Gen X and Millennials really see work, sex and relationships differently – The Star

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Commenting on the results, Christian Kurz, SVP, Global Consumer Insights, Viacom said, “Notably, we found that there are many more commonalities between the US and the rest of the world than there are differences. This is a pattern that generally holds true when looking at the well-studied Millennials – the first truly global generation – but we were surprised to also find this with Gen X’ers who grew up under dramatically different circumstances around the world.”

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Sex is Most Important to Long Term Relationships According to 45% of American Gen X’ers, While Millennials Place Friendship and Romance Ahead of Sex – Business Wire

“In the process of setting out to uncover what the “slacker generation” is up to now, we realized that the last time this generation was even really explored was in their youth so we didn’t have much information before our study,” said Christian Kurz, SVP, Global Consumer Insights, Viacom. “Notably, we found that there are many more commonalities between the US and the rest of the world than there are differences. This is a pattern that generally holds true when looking at the well-studied Millennials – the first truly global generation – but we were surprised to also find this with Gen X’ers who grew up under dramatically different circumstances around the world.”

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Generation X Today: Death of the Midlife Crisis – V by Viacom

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Viacom’s international consumer insights group found it essential to get to know today’s Gen X: who they are, what motivates them, and how they self-identify. “Generation X has largely been left behind when it comes to research, only understood through antiquated views of adulthood and the reputation of their youth,” explains Christian Kurz, head of Global Consumer Insights at Viacom. Case in point: They’re consumers with disposable income, key decision makers of household purchases, and leaders with habits and preferences distinct from any other demographic.

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So tickt die Generation X – W&V

"Weltweiter Innovationstreiber": Viacom analysiert die GenX.

Fast 2 Milliarden Menschen weltweit zählen zur Generation X, zu den heute 30- bis 49-Jährigen. Sie waren einst die “Faulenzer”-Jugend der 80er und 90er. Und heute? Sie sind verheiratet, haben sich auf dem Arbeitsmarkt etabliert und sich als “weltweiter Innovationstreiber und als Generation, die Geschlechterrollen hinterfragt” neu definiert. So fasst Christian Kurz, Senior Vice President Global Consumer Insights bei der MTV-Mutter Viacom, die Kernergebnisse der umfassenden Zielgruppen-Analyse zusammen.

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Generation X’s rebellious nature helped it redefine adulthood, according to a new study from Viacom – Quartz

“With so much focus on millennials, post-millennials, and even [Baby] Boomers, Generation X has largely been left behind when it comes to research, only understood through antiquated views of adulthood,” says Christian Kurz, senior vice president of global consumer insights at Viacom. “While nobody was looking, they really re-invented what adulthood means,” he adds.

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