Viacom study shows kids believe they can accomplish anything – Kidscreen

Kids of the World, presented at Kidscreen Summit in Miami today by Viacom’s Global Consumer Insights SVP Christian Kurz, surveyed nearly 6,000 six- to 11-year-olds from 31 countries including Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Malaysia, Mexico, the Netherlands, Nigeria, the Philippines, Russia, Saudi Arabia, Spain, Sweden, Turkey, the UK and the US.

Continue reading

Advertisements

Nearly Ninety Percent Of Kids Globally Believe They Can Accomplish Anything: Goals Include Ending War, World Hunger And Bringing Happiness To The World – Multichannel News

“We wanted to learn how today’s fast-paced, changing world is shaping kids’ attitudes, experiences and behaviors,” said Christian Kurz, Senior Vice President of Global Consumer Insights at Viacom. “We spoke with thousands of kids directly and discovered from KIDS OF THE WORLD that kids today are positive and excited by the countless possibilities ahead, and they are embracing life with a fearless attitude.”

Continue reading

Study says kids exert ‘powerful influence’ in family entertainment – PhilStar Global

Viacom International Media Networks (VIMN) launches its global study Kid Power at the Nickelodeon Upfront event held at Dusit Thani Manila

Christian Kurz, senior vice president of Global Consumer Insights at Viacom, said in a statement: “There is a different undercurrent in families today and the changing relationship means that parents and kids are now working as teams. Subsequently, this translates to how kids exert surprising influence when it comes to brand choices and decision-making in a home, and our research shows the depth of this influence.”

Continue reading

This study demonstrates how children exert a powerful influence on family decisions – Inquirer

Viacom International Media Networks (VIMN) unveiled a new global study titled “Kid Power”, in the Nickelodeon Upfront presentation in the Philippines today. The research deep dives into the exploration of kids’ psyche around the world, and the influence they exert within their families, delving deeper into how Filipino kids differ from all other kids in the world today. Crossing 4,900 children aged six to 11 from 30 different locations globally, as well as 4,100 of their parents–the analysis shows the dynamics between kids and parents around brand choices and decision making.

“An undercurrent in the relationship and households now means that kids and parents are working together as close groups. This translates to children displaying a surprising influence when it comes to decision-making and choices made in the house, and our study shows the depth of this newfound influence,” states Christian Kurz, Senior VP of Global Consumer Insights at Viacom.

Continue reading

Viacom’s ‘The Next Normal’ Study: Asia Pacific Citizens Are More Positive And Happy Despite Feeling Less Safe And Trusting In Today’s Climate – NickALive

“Five years ago, we embarked upon a revolutionary new research study which gave us a snapshot of life in 2012,” said Christian Kurz, Senior Vice President of Global Consumer Insights at Viacom. “While many big moments – good and bad – have changed the world over the last half decade, what we’ve learned from our second iteration of THE NEXT NORMAL is that despite rising fears, there is a growing resilience and the APAC community is showing healthy positivity about the future.”

Continue reading

Viacom’s ‘The Next Normal’ Study: Asia Pacific Citizens Are More Positive And Happy Despite Feeling Less Safe And Trusting In Today’s Climate – Sound Books

Resiliency on the rise despite growing fears of war; Material wealth and success decline as top sources of happiness while quality of time spent rises

“Five years ago, we embarked upon a revolutionary new research study which gave us a snapshot of life in 2012,” said Christian Kurz, Senior Vice President of Global Consumer Insights at Viacom. “While many big moments – good and bad – have changed the world over the last half decade, what we’ve learned from our second iteration of THE NEXT NORMAL is that despite rising fears, there is a growing resilience and the APAC community is showing healthy positivity about the future.”

Continue reading

Viacom unveils findings from global study, “Kid Power,” and a deepdive into kids in the Philippines – Adobo Magazine

MANILA – Viacom International Media Networks (VIMN) announced a new global study “Kid Power”, at the Nickelodeon Upfront in the Philippines today. The research explores kids around the world and the powerful influence they exert within their households, and further delves into how Filipino kids differ from the rest of the world. Spanning 30 countries, 4,900 kids aged six to 11, and 4,100 of their parents, the study shows the dynamics between kids and parents around brand choices and decision making.

Christian Kurz, Senior Vice President of Global Consumer Insights at Viacom, said, “There is a different undercurrent in families today and the changing relationship means that parents and kids are now working as teams. Subsequently, this translates to how kids exert surprising influence when it comes to brand choices and decision-making in a home, and our research shows the depth of this influence.”

Continue reading

Marketers urged to ‘make people feel’ in a world of emotionally-charged consumers – Mumbrella Asia

Brands should shape their marketing around the highly-charged emotions of today’s consumers who are trying to make sense of a fractured world by standing up to uncertainty, connecting with friends and family and living in the moment.

Opening the Mumbrella 360 Asia conference this morning, Viacom senior vice president of global consumer insights, Christian Kurz, said consumers are demonstrating resilience in an environment of unrest and volatility.

Continue reading

VIACOM UNVEILS FINDINGS FROM GLOBAL STUDY “KID POWER” AND A DEEPDIVE INTO KIDS IN THE PHILIPPINES – Sound Books

MANILA – 7 NOVEMBER, 2017 – Viacom International Media Networks (VIMN) announced a new global study “Kid Power”, at the Nickelodeon Upfront in the Philippines today. The research explores kids around the world and the powerful influence they exert within their households, and further delves into how Filipino kids differ from the rest of the world. Spanning 30 countries, 4,900 kids aged six to 11, and 4,100 of their parents, the study shows the dynamics between kids and parents around brand choices and decision making.

Christian Kurz, Senior Vice President of Global Consumer Insights at Viacom, said, “There is a different undercurrent in families today and the changing relationship means that parents and kids are now working as teams. Subsequently, this translates to how kids exert surprising influence when it comes to brand choices and decision-making in a home, and our research shows the depth of this influence.”

Continue reading

Viacom Unveils Findings From Global Study ‘Kid Power’ And A Deepdive Into Kids In The Philippines – NickALive

Christian Kurz, Senior Vice President of Global Consumer Insights at Viacom, said, “There is a different undercurrent in families today and the changing relationship means that parents and kids are now working as teams. Subsequently, this translates to how kids exert surprising influence when it comes to brand choices and decision-making in a home, and our research shows the depth of this influence.”

Continue reading

Content marketing fails, dark social brand tribes, Asian consumer profiles: latest Mumbrella360 Asia sessions – Mumbrella Asia

Unveiling the Asia element of a new piece of research at the event in Singapore, Christian Kurz – Viacom International Media Networks senior vice-president of global consumer insights – will provide a roadmap for marketers looking to reach consumers. His presentation ‘Reaching a distracted but resilient audience in Asia’ promises to be a deep-dive into the motivations of the regional populous.

Continue reading