Representing the wider portfolio at MIPCOM, Christian Kurz joined media commentator Kate Bulkley to give a sneak peek look at a piece of in-house research revealing the attitudes and habits of today’s “pluralist generation” (…those consumers born in the nineties who have known nothing other than hyper-connected media). When asked how the future looks for linear TV as a result of these rapid changes, according to Christian, very bright indeed!
Television Business International, a London-based publication specializing in the global television business, published an article by Christian Kurz, VP of Research and Insight at Viacom International Media Networks, in its August/September 2014 issue.
Christian’s essay, featured in the ‘Last Word’ column, focuses on the challenges and opportunities in creating ‘edutainment’ content for kids in a fast-changing media landscape.
“…Parents are increasingly letting kids dictate, or at least have a vote on, purchases ranging from breakfast food to large ticket items like TVs, cars and
vacation destinations. “Decision-making within families today is almost entirely collaborative – and as kids become more influential, they’re impacting
purchasing decisions,” says Christian Kurz, vice president of research at Viacom International Media Networks….”
Meet the plurals
Christian Kurz of Viacom International Media Networks tells Nico Franks how Nickelodeon is getting to grips with plurals.