TV industry joins forces in first global initiative to prove power of medium – Campaign

Broadcasters and trade bodies have joined forces for global initiative
Christian Kurz, senior vice president of global consumer insights at Viacom, added: “Without data, you only have opinions. The vast amount of industry-audited data and transparent figures will allow us to dig deeper than ever before and turn data into valuable insights.

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Study says kids exert ‘powerful influence’ in family entertainment – PhilStar Global

Viacom International Media Networks (VIMN) launches its global study Kid Power at the Nickelodeon Upfront event held at Dusit Thani Manila

Christian Kurz, senior vice president of Global Consumer Insights at Viacom, said in a statement: “There is a different undercurrent in families today and the changing relationship means that parents and kids are now working as teams. Subsequently, this translates to how kids exert surprising influence when it comes to brand choices and decision-making in a home, and our research shows the depth of this influence.”

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This study demonstrates how children exert a powerful influence on family decisions – Inquirer

Viacom International Media Networks (VIMN) unveiled a new global study titled “Kid Power”, in the Nickelodeon Upfront presentation in the Philippines today. The research deep dives into the exploration of kids’ psyche around the world, and the influence they exert within their families, delving deeper into how Filipino kids differ from all other kids in the world today. Crossing 4,900 children aged six to 11 from 30 different locations globally, as well as 4,100 of their parents–the analysis shows the dynamics between kids and parents around brand choices and decision making.

“An undercurrent in the relationship and households now means that kids and parents are working together as close groups. This translates to children displaying a surprising influence when it comes to decision-making and choices made in the house, and our study shows the depth of this newfound influence,” states Christian Kurz, Senior VP of Global Consumer Insights at Viacom.

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Viacom’s ‘The Next Normal’ Study: Asia Pacific Citizens Are More Positive And Happy Despite Feeling Less Safe And Trusting In Today’s Climate – NickALive

“Five years ago, we embarked upon a revolutionary new research study which gave us a snapshot of life in 2012,” said Christian Kurz, Senior Vice President of Global Consumer Insights at Viacom. “While many big moments – good and bad – have changed the world over the last half decade, what we’ve learned from our second iteration of THE NEXT NORMAL is that despite rising fears, there is a growing resilience and the APAC community is showing healthy positivity about the future.”

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Viacom’s ‘The Next Normal’ Study: Asia Pacific Citizens Are More Positive And Happy Despite Feeling Less Safe And Trusting In Today’s Climate – Sound Books

Resiliency on the rise despite growing fears of war; Material wealth and success decline as top sources of happiness while quality of time spent rises

“Five years ago, we embarked upon a revolutionary new research study which gave us a snapshot of life in 2012,” said Christian Kurz, Senior Vice President of Global Consumer Insights at Viacom. “While many big moments – good and bad – have changed the world over the last half decade, what we’ve learned from our second iteration of THE NEXT NORMAL is that despite rising fears, there is a growing resilience and the APAC community is showing healthy positivity about the future.”

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Viacom unveils findings from global study, “Kid Power,” and a deepdive into kids in the Philippines – Adobo Magazine

MANILA – Viacom International Media Networks (VIMN) announced a new global study “Kid Power”, at the Nickelodeon Upfront in the Philippines today. The research explores kids around the world and the powerful influence they exert within their households, and further delves into how Filipino kids differ from the rest of the world. Spanning 30 countries, 4,900 kids aged six to 11, and 4,100 of their parents, the study shows the dynamics between kids and parents around brand choices and decision making.

Christian Kurz, Senior Vice President of Global Consumer Insights at Viacom, said, “There is a different undercurrent in families today and the changing relationship means that parents and kids are now working as teams. Subsequently, this translates to how kids exert surprising influence when it comes to brand choices and decision-making in a home, and our research shows the depth of this influence.”

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Marketers urged to ‘make people feel’ in a world of emotionally-charged consumers – Mumbrella Asia

Brands should shape their marketing around the highly-charged emotions of today’s consumers who are trying to make sense of a fractured world by standing up to uncertainty, connecting with friends and family and living in the moment.

Opening the Mumbrella 360 Asia conference this morning, Viacom senior vice president of global consumer insights, Christian Kurz, said consumers are demonstrating resilience in an environment of unrest and volatility.

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VIACOM UNVEILS FINDINGS FROM GLOBAL STUDY “KID POWER” AND A DEEPDIVE INTO KIDS IN THE PHILIPPINES – Sound Books

MANILA – 7 NOVEMBER, 2017 – Viacom International Media Networks (VIMN) announced a new global study “Kid Power”, at the Nickelodeon Upfront in the Philippines today. The research explores kids around the world and the powerful influence they exert within their households, and further delves into how Filipino kids differ from the rest of the world. Spanning 30 countries, 4,900 kids aged six to 11, and 4,100 of their parents, the study shows the dynamics between kids and parents around brand choices and decision making.

Christian Kurz, Senior Vice President of Global Consumer Insights at Viacom, said, “There is a different undercurrent in families today and the changing relationship means that parents and kids are now working as teams. Subsequently, this translates to how kids exert surprising influence when it comes to brand choices and decision-making in a home, and our research shows the depth of this influence.”

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Viacom Unveils Findings From Global Study ‘Kid Power’ And A Deepdive Into Kids In The Philippines – NickALive

Christian Kurz, Senior Vice President of Global Consumer Insights at Viacom, said, “There is a different undercurrent in families today and the changing relationship means that parents and kids are now working as teams. Subsequently, this translates to how kids exert surprising influence when it comes to brand choices and decision-making in a home, and our research shows the depth of this influence.”

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Content marketing fails, dark social brand tribes, Asian consumer profiles: latest Mumbrella360 Asia sessions – Mumbrella Asia

Unveiling the Asia element of a new piece of research at the event in Singapore, Christian Kurz – Viacom International Media Networks senior vice-president of global consumer insights – will provide a roadmap for marketers looking to reach consumers. His presentation ‘Reaching a distracted but resilient audience in Asia’ promises to be a deep-dive into the motivations of the regional populous.

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Millennials are low on trusting people, but manage to be happy, reveals survey – Hindustan Times


“The overwhelming theme that’s come out of this is that the human is a very resilient animal,” said Christian Kurz, Viacom’s senior vice president for global consumer insights. Asked to define happiness, most people in both 2012 and 2017 pointed to spending time with family and friends. But next in importance in 2017 – especially in developed countries – was ensuring time for vacation and enjoyment, while in 2012 more people focused on money.

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