Nickelodeon Shares Latest Research Insights – MCN

“New York based, Senior Vice President for Research, Insights and Reporting, Viacom International Media Networks (VIMN), Christian Kurz unveiled international study TV RE[DEFINED]. The study explores how people watch television in today’s transforming viewing environment, how they discover content and how their habits around television are evolving.”

MCN:

Nickelodeon held its annual Insights Breakfast on Tuesday 6 October in Melbourne and Wednesday 7 October in Sydney to a packed auditorium of media agencies, brand marketers, licensees and media.

 

New York based, Senior Vice President for Research, Insights and Reporting, Viacom International Media Networks (VIMN), Christian Kurz unveiled international study TV RE[DEFINED]. The study explores how people watch television in today’s transforming viewing environment, how they discover content and how their habits around television are evolving.

“In a short span of time, content has become available anytime and anywhere, opening up endless opportunities for viewing. Both rapidly and radically, we have seen TV redefined. In the midst of all this change, TV RE[DEFINED] shows that– more television is being consumed now than ever before. What is needed is a redefinition of our understanding of television,” said Christian Kurz.
Kirsty Bloore, Research Director for VIMN, Australia and NZ, presented Nickelodeon Australia’s new study – Pied Piper or Follower: Finding the Brand Advocates, Nickelodeon Australia 2015 to give insights into who or what Australian kids are fans of, how they follow their fandoms, the differences and behavioural attributes of various fandom categories and how brands can utilise their fans to fuel the fandom and become brand advocates.
“Australian kids think that being a fan today is not what it used to be and that, these days, you can be a fan of almost anything. Social media and the Internet have helped to facilitate these sub-cultures,” said Kirsty Bloore.
For further details on VIMN and Nickelodeon’s research studies, please contact sam.milner@mcn.com.au or 02 9209 6300 for further details.
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