Christian Kurz in the News: Viacom International Media Networks shared the results of “MTV Knowing Youth: 2020 Vision” – Cynopsis

“We’ve talked to more than 60,000 Millennials over the past year all over the world about all aspects of their lives and know this audience better than anyone else,” said Christian Kurz, Viacom VP of research, insights and reporting. “It allows us to keep our finger on the pulse and our MTV brand as fresh and evolving as possible.”

Cynopsis

Viacom International Media Networks shared the results of a study focused on Millennials and according to “MTV Knowing Youth: 2020 Vision,” they see the world as more competitive and less secure – but are excited about the future nonetheless. 84 percent said their generation has the potential to make the world a better place, and most describe themselves as “very happy.” “We’ve talked to more than 60,000 Millennials over the past year all over the world about all aspects of their lives and know this audience better than anyone else,” said Christian Kurz, Viacom VP of research, insights and reporting. “It allows us to keep our finger on the pulse and our MTV brand as fresh and evolving as possible.”

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