Christian Kurz in the News:Viacom and GfK join forces on “The Power of Laughter”

Christian Kurz, Vice President of Research, Insights & Reporting for VIMN, says, “We chose GfK for their ability to deliver a multi-layered, multi-country study with ease, together with their powerful GfK EMO Scan approach. We could not be happier with the results, which have confirmed that laughter truly is life’s best medicine for the mind, body and soul, and that watching funny or humorous content boosts levels of engagement in a positive way.”” …