Christian Kurz in the News:TV-Related Social Media Use Is Primarily Driven by Functional, Communal and Playful Factors, According to New Multi-Country Research from Viacom – Business Journals

“”We found it intriguing that TV-related social media behaviors and motivating factors were consistent across all five countries that we looked at in this study,” said Christian Kurz, Vice President of Research, Insights and Reporting for VIMN. “Globally, social media is becoming today’s version of a TV guide for viewers – it is really how they prefer to get their information about the shows they watch.”” …

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