Christian Kurz in the News:American Families Increasingly Let Kids Make Buying Decisions – Time Magazine

“It’s not just food choices that kids are dictating — or at least voting on. “Decision-making within families today is almost entirely collaborative – and as kids become more influential, they’re impacting purchasing decisions,” Christian Kurz, vice president of research at Viacom International Media Networks wrote on Viacom’s blog last year after Nickelodeon conducted its study. Kids also help pick clothes, shoes, and where their families go on vacation.” …

Time Magazine

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