Christian Kurz in the News:Viacom International Study Finds Multiplatform Involvement Drives Consumer Engagement on MTV, Nickelodeon – Broadcasting & Cable

“”Since engaged viewers are active consumers, and 80% of
all buying decisions are made at an emotional or implicit level, engagement
matters for brands,” says Christian Kurz, VP of research, insight and reporting for Viacom International Media Networks.” …

Broadcasting & Cable

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