Christian Kurz in the News: The Continent Generation – The Economist

“It’s no longer all sex, drugs and rock and roll,” says Christian Kurz, a vice president at Viacom, which runs MTV, a television network aimed mostly at young audiences. To attract viewers from the “millennial” generation, MTV has replaced the glamour-driven programmes of the past with grittier ones such as “Teen Mom”, which emphasises family and responsibility. Millennials in Britain and elsewhere want reality rather than fantasy, explains Mr Kurz.” …

The Economist

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