Christian Kurz is a Global Consumer Insights Executive, Thought Leader and Media Industry Expert, specialized in understanding media and audiences of all ages globally.
As Senior Vice President, Global Consumer Insights for Viacom, Mr. Kurz is responsible for oversight of corporate and consumer research and insights for Viacom globally, with a focus on thought leadership, audience understanding and consumer behavior, as well as media and new technologies across the Viacom portfolio of brands including Nickelodeon, MTV, Comedy Central, Paramount Network, BET, VidCon, Awesomeness and Pluto TV.
Mr. Kurz holds 20 years of experience in research in the media industry. Since joining Viacom in January 2011, he has spearheaded industry leading initiatives spanning all demographics around the world. A few recent highlights include TV Matters, which highlights audiences’ evolving technology use, Generations and The Next Normal: Rise of Resilience, examinations of generational differences, Power in Progress, a look at young people’s outlook on the world, and Kids of the World, an exploration of global kids and parents.
Currently serving as a member of the board of egta, the European trade association for marketers of advertising solutions across screens, prior to joining Viacom, Mr. Kurz worked at Discovery Networks as Insights Director, Emerging Markets. Before that, he was Director of Brand Strategy and Marketing Research in EMEA for Disney-ABC Networks Group. He has also held research roles at Warner Bros., Interpublic Group and ITV in the UK.
Born in Austria, Mr. Kurz holds degrees from the Vienna University of Economics and Business, Westminster University in London and the Chartered Institute of Marketing. Until his move to New York, he also lectured part time at the University of London’s Birkbeck College in the fields of business, marketing and media.
For information for his and his team’s work, check out: